Category
Research Methodology & Analysis
Everything you need to choose, justify and carry out your research methodology.
Most popular
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Saunders’ (2019) Research Onion
The six methodology decisions every dissertation involves, peeled one layer at a time
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How to Write the Methodology Chapter
Writing up the what, why and how of your research (+ free template)
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Theoretical vs Conceptual Framework
What they are & how they’re different – explained simply
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Research Hypothesis Examples
Six sample hypotheses from real dissertations, with our comments
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Theoretical Framework Examples
Five sample frameworks from real dissertations, with our comments
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Thematic Coding Explained (With Examples)
From data point to code to category to theme, with examples
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Open, Axial & Selective Coding
All three grounded theory phases, with examples from one dataset
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Structural Coding Explained (With Examples)
How – and why – to index your qualitative data by research question
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Values Coding 101 (With Examples)
Coding what people value, and when they contradict themselves
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Should You Start Coding Your Interviews Before You've Finished Them?
Why the timing of your analysis matters
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How Do I Know If My Qualitative Themes Are Strong Enough - Or Even Real?
How to test a theme, and how to defend it
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What Are the Key Stages of Qualitative Analysis?
The six stages, start to finish
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Should You Ask All Interview Participants Exactly the Same Questions?
What consistency does for validity and ethics approval
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NVivo, Dedoose, MaxQDA - Do You Really Need Qualitative Analysis Software?
What the decision actually turns on
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What Do Dissertation Markers Really Want?
What examiners actually look for in a submission
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What Does P-Value Actually Mean?
What it tells you, and the mistakes people make with it
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What's the Difference Between Ontology and Epistemology?
Both terms in plain language, with examples
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AI Research Tools: What Do I Need to Know?
What’s allowed, what’s risky, and what gets flagged
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How Do I Choose the Right Research Methodology for My Dissertation?
What actually drives the choice, beyond the textbook list
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Should I Use Mixed Methods Research?
The costs to weigh before you commit
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How Do I Use Saunders' Research Onion?
Saunders’ layers, and how they become a methods chapter
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How Do I Justify My Research Methodology?
How much justification a tight word count allows
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How Should I Explain My Interview Protocol?
Participants, setting, protocol, recording and ethics
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Why Do Research Methodology Chapters Fail?
The five failures examiners see most often
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The Smart Way to Write a Dissertation
From MIT lecturers to project management experts: here’s what works
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PhD Dissertation 101: Key Ingredients
Here’s what your examiners want (and need) to see
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Qualitative 101: The High-Level Process
What you need to know – before you start your study
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How to Choose Your Analysis Method
Choosing between thematic, content, narrative and discourse analysis
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Explainer: Reflexivity & Triangulation
Two critical tools to help manage subjectivity in your research
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Trustworthiness in Qualitative Research
The four criteria that make qualitative research trustworthy
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How to Choose a Dissertation Tutor
The five key criteria you need to consider
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Triangulation in Research: The Basics
Data, methodology, investigator and theoretical triangulation
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What Are Research Limitations?
Naming your study's constraints without undermining it
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In Vivo Coding 101 (With Examples)
When (and how) to use your participants' own words as codes
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Process Coding 101 (With Examples)
Coding for action: how to capture what people actually do
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Inductive vs Deductive Coding
The same extract, coded both ways, so you can see what changes
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PODCAST: Master the Methodology
4 tips to ensure your methodology is perfectly on point
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What Are Inferential Statistics?
From sample to population: the tests, when to use them, what they mean
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What Are Descriptive Statistics?
Means, medians, modes & more – explained simply
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5 Signs You Need a Dissertation Helper
Here’s how you know it’s really time get some support
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Validity & Reliability in Research
A plain-language explanation (with examples)
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What Is Research Philosophy?
Positivism, interpretivism & pragmatism – explained simply
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Research Methodology Example
Detailed walkthrough + free methodology chapter template
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What (Exactly) Is Research Design?
The overall plan that connects your questions to your methods
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What Are Research Constructs?
Constructs, validity & reliability – explained simply
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What (Exactly) Is Narrative Analysis?
Analyzing the stories people tell – method, uses and examples
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Primary, Secondary & Tertiary Sources
Which source type is which, and when each earns a citation
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What (Exactly) Are Research Variables?
Independent, dependent and control variables – explained simply
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Sampling Methods & Strategies 101
Probability and non-probability sampling, and how to choose
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Qual 101: Thematic Analysis Basics
Six time-saving tips to help you ace your analysis
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Writing Your Methodology Chapter
Five practical hacks to fast-track the process
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Research Aims, Objectives & Questions
The “golden thread” explained simply – with examples
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Dissertation & Thesis Survey Design 101
5 common mistakes to avoid (+ examples)
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Qualitative Research 101: Interviewing
Five common (but costly) mistakes you need to avoid
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How to Write the Discussion Chapter
Interpreting your results, not restating them – structure and examples
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How to Write the Results Chapter
For qualitative studies – includes free template
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How to Write the Results Section
For QUANTITATIVE studies – includes free template
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How to Choose Your Methodology
Deciding between qualitative, quantitative & mixed methods
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What Is Discourse Analysis?
Language in context: what discourse analysis is and when to use it
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What (Exactly) Is Thematic Analysis?
Finding the patterns in qualitative data – six steps, with examples
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What Is Qualitative Content Analysis?
Making sense of texts, messages and media – method and examples
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Qualitative Data Coding 101
How to code your qualitative data – the smart way
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Quantitative Data Analysis 101
Descriptive and inferential statistics, and how to choose between them
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Nominal, Ordinal, Interval & Ratio Data
Levels of measurement explained simply – with examples
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Qualitative vs Quantitative Research 101
How to choose the right methodology for your project
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What Is Research Methodology?
The what, why and how of collecting and analyzing your data
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What Is a Longitudinal Study?
A plain-language explanation & definition (with examples)
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What Is a Cross-Sectional Study?
Snapshot research: strengths, limits and when to use it
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What Is a Research Hypothesis?
What makes a hypothesis testable – with examples across fields
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How to Write a Dissertation or Thesis
The eight-step process, from finding a topic to submission
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Qualitative Data Analysis Methods
The “big 6” qualitative methods explained simply – with examples
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Presenting Your Data Analysis
How to choose the right chart for the job
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