Research Topics & Ideas: Communication

50 Topic Ideas To Kickstart Your Research

Research topics and ideas about communication and comms strategy

If you’re just starting out exploring communication-related topics for your dissertation, thesis or research project, you’ve come to the right place. In this post, we’ll help kickstart your research by providing a hearty list of research topics and ideas related to communication and comms strategy, including examples from recent studies.

PS – This is just the start…

We know it’s exciting to run through a list of research topics, but please keep in mind that this list is just a starting point. These topic ideas provided here are intentionally broad and generic, so keep in mind that you will need to develop them further. Nevertheless, they should inspire some ideas for your project.

To develop a suitable research topic, you’ll need to identify a clear and convincing research gap, and a viable plan to fill that gap. If this sounds foreign to you, check out our free research topic webinar that explores how to find and refine a high-quality research topic, from scratch. Alternatively, consider our 1-on-1 coaching service.

Research topic idea mega list

Communication-Related Research Topics

  1. Analyzing the effectiveness of crisis communication strategies in the airline industry post-accidents.
  2. The role of social media in shaping corporate brand identity in the fashion industry.
  3. Investigating the impact of internal communication on employee engagement in remote work environments.
  4. The effectiveness of influencer marketing in health and wellness brands.
  5. Analyzing the impact of virtual reality in enhancing audience engagement in museums and galleries.
  6. The role of communication in change management within large healthcare organizations.
  7. Investigating the use of digital storytelling in non-profit fundraising campaigns.
  8. The impact of corporate social responsibility communication on consumer perceptions in the fast-food industry.
  9. Analyzing the effectiveness of environmental communication strategies in promoting sustainable practices among businesses.
  10. The role of intercultural communication in the success of international mergers and acquisitions.
  11. Investigating the impact of communication style on leadership effectiveness in tech startups.
  12. The effectiveness of targeted advertising in political campaigns.
  13. Analyzing the role of public relations in managing celebrity image crises.
  14. The impact of mobile communication technologies on marketing strategies in retail.
  15. Investigating the use of employee advocacy on social media as a branding tool.
  16. The role of communication in enhancing customer service experiences in the hospitality industry.
  17. Analyzing the impact of user-generated content on brand loyalty in the automotive industry.
  18. The effectiveness of communication strategies in addressing gender diversity in the workplace.
  19. Investigating the role of strategic communication in corporate restructuring processes.
  20. The impact of language barriers on global marketing and advertising strategies.
  21. Analyzing the effectiveness of communication platforms in remote team collaboration.
  22. The role of multimedia content in enhancing online engagement for educational institutions.
  23. Investigating the impact of communication strategies on patient adherence in healthcare.
  24. The effectiveness of internal crisis communication in financial institutions during economic downturns.
  25. Analyzing the role of corporate storytelling in enhancing brand identity.
Research topic evaluator

Communication Research Ideas (Continued)

  1. The impact of social media algorithms on news dissemination and public opinion.
  2. Investigating the role of communication in customer retention strategies in the telecom industry.
  3. The effectiveness of green marketing communication in promoting eco-friendly products.
  4. Analyzing the impact of augmented reality in interactive marketing campaigns.
  5. The role of communication in managing stakeholder relationships in construction projects.
  6. Investigating the impact of cultural differences on international public relations practices.
  7. The effectiveness of video marketing in consumer engagement on social media platforms.
  8. Analyzing the role of communication in employee wellness programs.
  9. The impact of digital communication tools on enhancing B2B sales strategies.
  10. Investigating the effectiveness of podcasting as a marketing tool for small businesses.
  11. The role of communication in facilitating organizational change in public sector organizations.
  12. Analyzing the impact of artificial intelligence on personalized customer communication.
  13. The effectiveness of integrated marketing communications in luxury brand management.
  14. Investigating the use of virtual events for community building in online gaming.
  15. The role of strategic communication in environmental advocacy.
  16. Analyzing the impact of communication technologies on remote learning and education.
  17. The effectiveness of grassroots communication campaigns in social movements.
  18. Investigating the role of communication in project management success in the IT industry.
  19. The impact of communication style on negotiation outcomes in international trade.
  20. Analyzing the effectiveness of brand messaging in sustainable fashion.
  21. The role of visual communication in enhancing brand presence on social media.
  22. Investigating the impact of public speaking skills on leadership effectiveness.
  23. The effectiveness of communication strategies in health promotion and disease prevention.
  24. Analyzing the role of communication in the adoption of new technologies in traditional industries.
  25. The impact of cross-cultural communication on global marketing and branding strategies.
Research topic idea mega list

Recent Communication-Related Studies

While the ideas we’ve presented above are a decent starting point for finding a  research topic, they are fairly generic and non-specific. So, it helps to look at actual studies in the communication space to see how this all comes together in practice.

Below, we’ve included a selection of recent studies to help refine your thinking. These are actual studies, so they can provide some useful insight as to what a research topic looks like in practice.

  • Studying Linguistic Means of Expression of PR Campaigns Aimed at Combating the Pandemic in the Digital Age: A Multimodal Approach (Minyar-Belorucheva & Sergienko, 2022)
  • Educating communication sciences and disorders students to use evidence-based practice literature: A collaboration between a library liaison and a CSD professor (Day & Flynn, 2022)
  • The Teaching and Learning of Communication Skills in Social Work Education (Reith-Hall & Montgomery, 2022)
  • Communication skills training for improving the communicative abilities of student social workers (Reith-Hall & Montgomery, 2023)
  • The Case for Addressing Emotional Resilience in Graduate Student Training (Malandraki, 2022)
  • Role of Communication Skills: A Review (Saxena et al., 2022)
  • Future Challenges of Post-third Wave Communication Studies Covid-19 Pandemic: Media Practitioner Perspective (Santoso, 2022)
  • Effective communication management in a public health crisis: lessons learned about COVID-19 pandemic through the lens of health communication executives (Voges et al., 2023)
  • Transdisciplinary engaged learning (Griffith, 2023)
    The mediating effect of mindfulness and self-compassion on leaders’ communication competence and job satisfaction (Salazar, 2022)
  • Communication Skills across Engineering Curriculum: A Case Study (Kakepoto et al., 2022)
  • Communication Skills among University Students (Ansari et al., 2022).
  • The Management of Communication Skills Development in Literature High Secondary Education from the Student’s Point of View (Hung et al., 2022).
  • A study about recognition of middle school and high school students on teacher’s communication skills (Chang et al., 2022)
  • Communication pedagogy in public affairs programs: Insights from a study of MPA and MPP curricula (Manoharan & Rangarajan, 2022)
  • Health communication needs for COVID-19 prevention and control among college students (Zhang et al., 2023)
  • The strategic value of “chaos” in the South African context for the training of communication students (De Wet, 2022)
  • Underrepresentation of Students From Diverse Backgrounds Entering Communication Sciences and Disorders Programs: An Investigation Into the University Student Perspective (Richburg, 2022)
  • Communicating Science, Technology, and Environmental Issues: A Case Study of an Intercultural Learning Experience (van Kempen et al., 2022)

As you can see, these research topics are a lot more focused than the generic topic ideas we presented earlier. So, for you to develop a high-quality research topic, you’ll need to get specific and laser-focused on a specific context with specific variables of interest.  In the video below, we explore some other important things you’ll need to consider when crafting your research topic.

Get 1-On-1 Help

If you’re still unsure about how to find a quality research topic, check out our Research Topic Kickstarter service, which is the perfect starting point for developing a unique, well-justified research topic.

Research Topic Kickstarter - Need Help Finding A Research Topic?
Share This