Get your data coded. Perfectly.

Have your qualitative data meticulously coded by PhD-qualified qualitative research experts, who understand exactly what markers are looking for.

~ 100% manual coding by PhD-qualified qualitative specialists
~ Comprehensive Excel database of all coded data
~ NDA-guaranteed data confidentiality
~ Delivery in as little as 24 hours

How It Works

Getting your qualitative data carefully coded by Grad Coach is as easy as 1-2-3.

Qualitative coding step 1
Qualitative coding step 2
Qualitative coding step 3

Depending on the size of your project, we can often code your data in as little as 24 hours. If your recordings aren’t yet transcribed, we can handle that for you too.

What Exactly You Get

You’ll receive 3 core deliverables when you have your data coded by Grad Coach:

Qualitative coding structure
Coded data
Coding database

We can code data for various types of qualitative analyses, including (but not limited to) content analysis, thematic analysis, narrative analysis and discourse analysis.

The Grad Coach Difference

Three things make Grad Coach the #1 choice for qualitative coding:

100% Manual Coding By Experts

Your data will be manually coded (zero automation) by PhD-qualified, seasoned qualitative researchers that have a deep understanding of English language usage, nuance and slang.

Context-Sensitive Coding

All your data will be coded against the backdrop of your research aims and objectives, as well as your intended analysis method, ensuring you have a highly relevant coding structure.

Text & Audio-Based Coding

We’ll use both your transcripts and your audio recordings (if available) to best understand the subtle nuances of the conversation and code with the highest possible accuracy.

Fast-track your coding, today

Get a quick, no-obligation quote to have your data coded by experts.

Or book a free, no-obligation consultation with a friendly Coding Specialist.

Awards and accreditations

Frequently Asked Questions

Below are some of the most popular coding-related questions we get asked.

Qualitative Coding

Do you code manually or with software?

To ensure the highest quality of coding, we code all content completely manually (in other words, it's done by humans).

Coding is handled by our experienced, highly qualified team of qualitative research specialists. All coders have extensive academic experience, are native English speakers (from the US, UK and SA) and have worked on numerous research projects.

We do not use any automation or software-based coding tools, as these tools can never be as accurate and effective as human-based coding. Quality is our priority.

Can I see a sample/example of your coding?

Yes, certainly. You can download a sample coding project here.

What format do you provide the coded content in?

We code all content in Word, using the comments feature to label the respective words and phrases.  We then export all coded content into an Excel spreadsheet for easy navigation, filtering and sorting. You can view a sample of this here.

Can your coding be imported into NVivo, ATLAS.ti, MaxQDA, etc.?

The summary Excel spreadsheet that we provide (see example here) can be imported into most qualitative analysis software packages. However, you should check the import capabilities of your chosen software beforehand, to ensure compatibility.

My interviews aren't transcribed yet. Can you code these?

We will need transcribed versions of your interviews. If you need us to transcribe, we do offer a transcription service in addition to coding. We will quote you separately for this service if needed.

What is the process if I work with you?

The typical engagement process is as follows:

1 - Quote

First, we'll have an initial discussion (over email or Google Meet) to understand your project and specific requirements. Once we have these details, we'll provide you with a firm quote and timeline.

2 - Project kickoff

You'll send us your data (e.g., interview transcripts), along with the details regarding your research aims and objectives, research questions and methodology, so that we can assess the best possible approach to coding your data.

3 - Strategy approval and execution

We'll review all the information and propose a coding structure and approach. Once you've agreed to this, we'll get to work coding and send you the completed project as per the agreed timeline.

How much does coding cost?

Our fee is based on the quantity and length of the interview transcripts (or any other text-based data set).

For a rough indication of typical costs, please visit the pricing page. For a firm quotation, please email us or book a free initial consultation.

What format do you require the data to be in?

We code in Microsoft Word, so please send us your data in this format (i.e., DOCX). If your documents are in another format, we can convert them to Word format, but this will impact the turnaround time.

Can you code my interviews one by one, as I complete them?

We can, but we don't recommend it. We recommend that you wait until you have your complete data set before starting with the coding process. Coding is an iterative process, and so we need to review the entire data set (e.g., all interviews) to ensure a comprehensive coding structure.

Should I include my interview questions in my transcripts?

Yes, we need these in order to understand the context of each response.

Can you assist with the qualitative analysis as well?

We can assist you in undertaking your analysis on a coaching basis, but this is separate from the coding service. If you would like guidance through the analysis phase, please book an initial consultation with one of our friendly coaches to discuss how we can help you.

Please keep in mind that the analysis itself needs to be your own work. We can coach you through the process step by step and provide detailed feedback regarding your writing, but we cannot write up your analysis for you as that would constitute academic misconduct.

I still have questions…

No problem. Feel free to email us or book an initial consultation to discuss.

Still have a question? No problem – feel free to email us or book a consultation.

What Our Clients Say

I started using Grad Coach for my dissertation and I can honestly say that if it wasn’t for them, I would have really struggled. I would strongly recommend them – worth every penny!

Richard Egenreider

Grad Coach is like a guardian angel. The value I derived from the guidance and coaching when writing my thesis was second to none. I’m forever grateful to Grad Coach.

Moloko Komane

Grad Coach gave me really good feedback that enabled me to submit my dissertation proposal early and get immediate approval. I would recommend Grad without hesitation.

Andrew O'Flaherty

Not convinced? Read more reviews and testimonials here.

Kick-start your coding, today.

Get a quotation and timeline for your project. No cost, no commitment.

Alternatively, book a free consultation with a friendly Coding Specialist.

Awards and accreditations