To ensure the highest quality of coding, we code all content completely manually (in other words, it's done by humans).

Coding is handled by our experienced, highly qualified team of qualitative research specialists. All coders have extensive academic experience, are native English speakers (from the US, UK and SA) and have worked on numerous research projects.

We do not use any automation or software-based coding tools, as these tools can never be as accurate and effective as human-based coding. Quality is our priority.

Yes, certainly. You can download a sample coding project here.

We code all content in Word, using the comments feature to label the respective words and phrases.  We then export all coded content into an Excel spreadsheet for easy navigation, filtering and sorting. You can view a sample of this here.

The summary Excel spreadsheet that we provide (see example here) can be imported into most qualitative analysis software packages. However, you should check the import capabilities of your chosen software beforehand, to ensure compatibility.

We will need transcribed versions of your interviews. If you need us to transcribe, we do offer a transcription service in addition to coding. We will quote you separately for this service if needed.

The typical engagement process is as follows:

1 - Quote

First, we'll have an initial discussion (over email or Google Meet) to understand your project and specific requirements. Once we have these details, we'll provide you with a firm quote and timeline.

2 - Project kickoff

You'll send us your data (e.g., interview transcripts), along with the details regarding your research aims and objectives, research questions and methodology, so that we can assess the best possible approach to coding your data.

3 - Strategy approval and execution

We'll review all the information and propose a coding structure and approach. Once you've agreed to this, we'll get to work coding and send you the completed project as per the agreed timeline.

Our fee is based on the quantity and length of the interview transcripts (or any other text-based data set).

For a rough indication of typical costs, please visit the pricing page. For a firm quotation, please email us or book a free initial consultation.

We code in Microsoft Word, so please send us your data in this format (i.e., DOCX). If your documents are in another format, we can convert them to Word format, but this will impact the turnaround time.

We can, but we don't recommend it. We recommend that you wait until you have your complete data set before starting with the coding process. Coding is an iterative process, and so we need to review the entire data set (e.g., all interviews) to ensure a comprehensive coding structure.

Yes, we need these in order to understand the context of each response.

We can assist you in undertaking your analysis on a coaching basis, but this is separate from the coding service. If you would like guidance through the analysis phase, please book an initial consultation with one of our friendly coaches to discuss how we can help you.

Please keep in mind that the analysis itself needs to be your own work. We can coach you through the process step by step and provide detailed feedback regarding your writing, but we cannot write up your analysis for you as that would constitute academic misconduct.

No problem. Feel free to email us or book an initial consultation to discuss.