Stop wasting time coding data yourself.
Get your qualitative data coded by PhD-qualified experts in less than 24 hours.
Qualitative coding can be painfully slow.
You’re overwhelmed by the sheer volume of data you need to code.
You’re second-guessing your coding approach and structure.
You’re uncertain how to apply your codes consistently.
You’re going in circles and wasting time.
We’ve helped 5000+ clients fast-track their research.
With our qualitative coding service, you can effortlessly shave weeks – even months – off your project timeline.
Simply send us your data and our team of PhD-qualified experts will meticulously hand-code your qualitative data, ensuring a strong foundation for your analysis.
How it works.
Getting your data perfectly coded is as easy as 1,2,3.
1. We Quote
Input your details and we’ll send your quote in less than a minute.
2: We Code
Our PhD-qualified experts will get to work coding the data in line with your research methodology.
3. We Deliver
We’ll send you the coded files. If you need help analysing the data, we also offer Private Coaching.
What students say.
We can toot our horn all day – but it’s what our clients say that really matters.
"She was there every step of the way."
I am not sure I could have completed my thesis without Lani's support. From the very beginning and throughout the entire process, she was there every step of the way, offering thoughtful guidance, structured feedback, and reassurance when it was most needed. Her academic expertise is exceptional, and her advice consistently elevated the quality, clarity, and rigor of my work.
What truly sets Lani apart is her ability to combine deep subject-matter knowledge with a genuine commitment to her students' success. She challenged my thinking in the best possible way, helping me sharpen my arguments and strengthen my methodology, while always remaining encouraging and constructive. More than anything, Lani is a wonderful person who is genuinely delightful to spend time with. Her warmth, positivity, and sincere investment in her students made the entire experience not only successful but truly enjoyable.
I could not recommend Lani more highly. Any student would be fortunate to have her guidance.
Alice ⭐⭐⭐⭐⭐
"Far exceeded my expectations..."
As a distance-learning MSc student, navigating the dissertation journey was initially overwhelming until I discovered GradCoach on YouTube. While their free vlogs are already incredibly helpful, I chose to opt for their paid coaching services as I was determined to excel in my dissertation.
From the start, the platform offered structured guidance, useful templates, and detailed resources that helped me at every stage of the research process. But what truly set GradCoach apart was the coaching support — whose clarity, patience, and insightful feedback consistently elevated the quality of my work. Their guidance was instrumental in shaping my literature review, refining my methodology, and structuring my findings according to academic best practices.
The quality of support I received far exceeded my expectations, and it helped me secure a Distinction grade for my dissertation, scoring 76% — a result I'm truly proud of. GradCoach is not just a coaching service, it's a confidence-building companion for anyone undertaking independent academic research.
I wholeheartedly recommend it to any student seeking clarity, structure, and support in their research journey.
Aankit ⭐⭐⭐⭐⭐
"The man is a legend!"
Doctor E! What can I say. The man is a legend. He can translate academia into English, calm down the panic and help with structure. All while not being as dry as a packet of stale biscuits! Thanks to him I have passed my MSc dissertation first time — after failing the previous 3 modules due to my lack of writing ability. I am utterly delighted. For anyone who is wondering if this is a service you need, the answer is unequivocally yes.
Suzie ⭐⭐⭐⭐⭐
Want more?
Check out our Facebook reviews, Google US reviews and Google UK reviews.
"I wound up landing a distinction!"
Grad Coach absolutely saved me during the dissertation process. Going back to university for a master's degree 30 years after undergrad is not for the faint of heart, much less in another country where the writing and grading standards are different.
Coach Ethar really helped me develop a clear strategy for organising my research, references and paper and gave me great feedback on what to prioritise and what to cut. His understanding of what academic markers want to see is so helpful. I would have been way off the mark without his insights. He also let me just vent when I was struggling and made me laugh, which was much needed during a really challenging process.
I wound up landing a distinction on my paper thanks to his amazing support. If you are struggling with academic writing in any way, shape, or form, reach out to this company ASAP — they are a Godsend!
Erika ⭐⭐⭐⭐⭐
"First Class Honours on my dissertation"
It's hard to put into words how grateful I am for Grad Coach and Dr. Kerryn Warren. When I started writing my dissertation, I felt completely lost after my supervisors informed me they could no longer dedicate time to my project. As this was my first time tackling a project of this scale, I was directionless and unsure of how to proceed.
From our initial consultation, Dr. Warren was absolutely incredible. She transformed my feeling of being completely overwhelmed into a clear, executable guide. The feedback she provided was explained thoroughly, helping me understand not just what to do, but why. Dr. Warren gave me the support, knowledge, and skills that were instrumental in helping me achieve First Class Honours on my dissertation. Everything I learned will be invaluable throughout my research journey.
I cannot recommend her and Grad Coach enough.
Erin ⭐⭐⭐⭐⭐
"I'm not just getting through the work. I'm actually understanding the material and building new skills."
This was my very first time reaching out for help, and honestly, I'm so glad I took that step and gave myself a shot.
Tara was incredible. She really took the time to help me break down exactly what my professor was asking for and made everything feel so much less overwhelming. Because of her guidance, I'm not just getting through the work, I'm actually understanding the material and building new skills I didn't have before. I can't even explain how much that means to me. I truly couldn't be happier, and I'm beyond grateful.
Thank you, Tara, for making such a difference.
Jazmenly ⭐⭐⭐⭐⭐
Why smart researchers choose Grad Coach.
100% Manual Coding
Your data will be manually coded by real humans who understand your project. We don’t use any AI or automated software.
Context-Sensitive
Your data will be coded in line with your research aims and objectives, as well as your broader research methodology.
Insider Advantage
Our coders all hold doctoral-level degrees and share 100+ years of combined experience. Put simply, they know what markers want.
Audio Friendly
If you’re working with audio recordings and haven’t yet transcribed them, our team can take care of the transcription as well.
Still have questions?
Check out our coding FAQs below or pop us an email.
Qualitative Coding
Do you code manually or with software?
To ensure the highest quality of coding, we code all content completely manually (in other words, it’s done by humans).
Coding is handled by our experienced, highly-qualified team of qualitative research specialists. All our coders have extensive academic experience, are native English speakers (from the US, UK and SA) and have worked on numerous research projects.
We do not use any automation or software-based coding tools, as these tools can never be as accurate and effective as human-based coding. Quality is our priority.
Can I see a sample/example of your coding?
Yes, certainly. You can download a sample project here.
What format do you provide the coded content in?
We code all content in Word, using the comments feature to label the respective words and phrases. We then export all coded content into an Excel spreadsheet for easy navigation, filtering and sorting. You can view a sample of this here.
Can your coding be imported into NVivo, ATLAS.ti, MaxQDA, etc.?
The summary Excel spreadsheet that we provide (see example here) can be imported into most qualitative analysis software packages. However, you should check the import capabilities of your chosen software beforehand, to ensure compatibility.
My interviews aren't transcribed yet. Can you code these?
We will need transcribed versions of your interviews. If you need us to transcribe, we do offer a transcription service in addition to coding. We will quote you separately for this service if needed.
What is the process if I work with you?
The typical engagement process is as follows:
1 – Quote
First, we’ll have an initial discussion (over email or Google Meet) to understand your project and specific requirements. Once we have these details, we’ll provide you with a firm quote and timeline.
2 – Project kickoff
You’ll send us your data (e.g., interview transcripts), along with the details regarding your research aims and objectives, research questions and methodology, so that we can assess the best possible approach to coding your data.
3 – Approval and execution
We’ll review all the information and propose a coding structure/approach. Once you’ve agreed to this, we’ll get to work coding and send you the completed project as per the agreed timeline.
How long will it take to get my data coded?
This depends on a few factors, including the size and complexity of your dataset, as well as our capacity at your time of enquiring. We have completed coding projects in as little as 24 hours, but a typical project requires at least a few days.
Feel free to request a quotation, at which point we’ll also confirm our availability/timelines.
How much does coding cost?
Our fee is based on the quantity and length of the interview transcripts (or any other text-based data set).
For a rough indication of typical costs, please visit the pricing page. For a firm quotation, please email us or book a free initial consultation.
What format do you require the data to be in?
We code in Microsoft Word, so please send us your data in this format (i.e., DOCX). If your documents are in another format, we can convert them to Word format, but this will impact the turnaround time.
Can you code my interviews one by one, as I complete them?
We can, but we don’t recommend it. We recommend that you wait until you have your complete data set before starting with the coding process. Coding is an iterative process, and so we need to review the entire data set (e.g., all interviews) to ensure a comprehensive coding structure.
Should I include my interview questions in my transcripts?
Yes, we need these in order to understand the context of each response.
Can you assist with the qualitative analysis as well?
We can assist you in undertaking your analysis on a coaching basis, but this is separate from the coding service. If you would like guidance through the analysis phase, please book an initial consultation with one of our friendly coaches to discuss how we can help you.
Please keep in mind that the analysis itself needs to be your own work. We can coach you through the process step by step and provide detailed feedback regarding your writing, but we cannot write up your analysis for you, as that would constitute academic misconduct.
I still have questions…
No problem. Feel free to email us or book an initial consultation to discuss.